Entries by Hyve Marketing

Every Business Needs A Brand Guide

Whether you own a roofing company, med spa, or sell a product, every business needs a brand guide. A brand speaks through visual language, writes in a consistent voice, takes on a perspective, and evokes a specific feeling, a brand guide ties it all together, therefore every business needs a brand guide. What Is A Brand […]

DIY or Hire A Professional Designer?

 In our current DIY culture where YouTube videos and Google searches make it easy to save a few bucks by doing your own small marketing projects instead of hiring a professional, it can make you wonder, “Do I really need a graphic designer?”  I mean, anyone who has Canva or Microsoft Paint (yikes!) can create […]


Your Domain Name Matters

Your domain name matters, read that again! The first domain name was registered more than 30 years ago. Since then, over 330 million domains have come into circulation. With that kind of competition, choosing the right domain name for your business is imperative. A memorable domain name makes all the difference when it comes to creating a […]


The Importance of a Positioning Statement

The importance of a positioning statement is commonly overlooked, yet it is a critical piece of any brand. A business’ brand plays a vital role in the life cycle of any successful organization as it exposes and promotes your products and services to hundreds of potential customers. All the marketing efforts in the world are […]