what is a vcmo

As a small business owner, there are dozens of tasks to complete. Many of these tasks can be spread across various categories, such as your finances, marketing plan, and general operations. You are also the help desk and the returns department. With so much to do, you may have considered investing in a vCMO.


What is a vCMO?

A vCMO is a virtual chief marketing officer who is employed virtually, or on a part-time basis. If your business is just getting off the ground or is a small, tight operation, you may not have the budget for a full-time marketing officer. A quality compromise for this is having a virtual CMO. You get the benefits of a full time leadership insight without the price tag of an executive head count. 

What To Look For In a vCMO

A good vCMO should have experience in marketing and managing a team. They should be familiar with the top social media sites of the moment and how to make them work for the business that is employing them. 

An experienced vCMOs should be capable of many tasks, including developing marketing plans, assessing sales and marketing activity, participating in leadership team functions, and managing agencies and vendors. They should also be capable of providing voice of customer insights.

VCMOs have other benefits, too. They have the ability to give an outside perspective on your business and current marketing strategy. Since you are hiring them as a part time employee or a contractor, they can give unbiased opinions of your business, your products or services, and your ideas.

Invest Wisely

Marketing is an integral part of business success, but if you’re a small business owner, you may not have the money to employ an experienced marketing officer. If this is the case, your best case scenario may be hiring a vCMO. A vCMO gives your business access to an experienced marketing executive without hiring them full time. If this sounds like something you can benefit from, we can help! Hyve Marketing, is a full-service marketing partner, and we’re capable of managing all of your marketing needs, including providing you with an experienced vCMO!

Hyve Marketing is a full-service marketing partner, we can manage all aspects of your marketing needs: vCMO services, branding and design, website development, digital marketing, social media management, paid search, content management, photography, and video production. Contact us today for a complimentary marketing analysis of your existing brand and collateral.