The Role of SEO in Boosting Website Traffic and Conversion

SEO stands for Search Engine Optimization, and it is how you improve your website to increase visibility on search engines. People talk a lot about SEO because it is integral to a successful business. With over 50% of website traffic coming from organic sources, your SEO can make or break your business. Let’s talk about the role of SEO in boosting website traffic and conversion.


Why SEO Matters

First-page search results account for over 67% of all clicks. Consumers are increasingly turning to search engines for products and services, if your product or service is not visible online it is missing the lion’s share of the business.


Types of SEO

There are two main types of SEO. There is technical SEO and on-site SEO. Both of these are integral for driving traffic and conversion to your website.

Technical SEO is the process of optimizing all of the technical aspects of your website. These technical things can include website URLs, picture URLs, and metadata for all of your blog entries and static pages. It is also important to avoid broken or dead links because these will lower your SEO score.

Next, on-site SEO is all about the content of your website. This is what most people think of when they think of SEO. On-site or content optimization needs to be optimized for two audiences. It must be optimized for people as well as search engines. The ultimate goal is to produce helpful and high-quality content, but it is also important to include keywords that help search engines find the information. Optimizing title tags, headers, image alt text, and long-form keywords is key to having quality on-site SEO.

Whether you’re trying to drive more traffic to your website or increase the percentage of conversions per visitor, SEO is the key to that improvement. SEO stands for search engine optimization, and proper SEO helps your website rank high on search engines. SEO can be confusing and overwhelming, especially if you do not have the right SEO partner. At Hyve Marketing we build a clear & actionable SEO strategy following our framework. Our SEO strategies and services are proven to fuel results.

If you are interested in improving your website’s SEO and growing your business, Hyve Marketing can assist you with your goals.

Hyve Marketing is a full-service marketing partner, we can manage all aspects of your marketing needs: vCMO services, branding and design, website development, digital marketing, social media management, paid search, content management, photography, and video production. Contact us today for a complimentary marketing analysis of your existing brand and collateral.