When visitors land on your website, they’re typically on a mission. Whether they’re looking for a product, a service, or more information about your business, their first stop is usually the homepage. But what about the next click? For most websites, the About Us page is the second most visited page after the homepage. Why? […]
In the world of business, establishing a strong brand is paramount to success. However, many people mistakenly believe that a brand is solely defined by its logo. While a well-designed logo is undoubtedly important, it is just one element of a comprehensive brand identity. A brand encompasses a wide range of components that work together […]
SEO stands for Search Engine Optimization, and it is how you improve your website to increase visibility on search engines. People talk a lot about SEO because it is integral to a successful business. With over 50% of website traffic coming from organic sources, your SEO can make or break your business. Let’s talk about […]
The idea of branding has changed throughout the years and depending on the setting. Traditionally, the use of a brand was to establish livestock or belongings as owned by a specific person. The modern use of branding is not much different, except it has a different purpose. Branding in the business sense is all about […]
As a small business owner, there are dozens of tasks to complete. Many of these tasks can be spread across various categories, such as your finances, marketing plan, and general operations. You are also the help desk and the returns department. With so much to do, you may have considered investing in a vCMO. […]
Whether you own a roofing company, med spa, or sell a product, every business needs a brand guide. A brand speaks through visual language, writes in a consistent voice, takes on a perspective, and evokes a specific feeling, a brand guide ties it all together, therefore every business needs a brand guide. What Is A Brand […]
In our current DIY culture where YouTube videos and Google searches make it easy to save a few bucks by doing your own small marketing projects instead of hiring a professional, it can make you wonder, “Do I really need a graphic designer?” I mean, anyone who has Canva or Microsoft Paint (yikes!) can create […]
Your domain name matters, read that again! The first domain name was registered more than 30 years ago. Since then, over 330 million domains have come into circulation. With that kind of competition, choosing the right domain name for your business is imperative. A memorable domain name makes all the difference when it comes to creating a […]
The importance of a positioning statement is commonly overlooked, yet it is a critical piece of any brand. A business’ brand plays a vital role in the life cycle of any successful organization as it exposes and promotes your products and services to hundreds of potential customers. All the marketing efforts in the world are […]
